Helping companies move between the Middle East and Africa with confidence: understanding the market, choosing the right partners and getting established on the ground.
Trade and investment between the Gulf and Africa are growing, and the UAE is actively promoting these links through initiatives such as the UAE–Africa Gateway. Entering a new market, however, still depends on local knowledge, reliable partners and careful risk management. With our international hub in the UAE and our commercial and delivery base in Lagos, Midrock gives clients both perspectives, and the on-the-ground capability to act on them.
Expanding or investing in Nigeria and wider Africa.
Pursuing African opportunities through a trusted regional partner.
Establishing a presence or partnerships in the UAE and wider Middle East.
Needing local representation, diligence and execution capacity.
Market assessment and entry strategy for Middle Eastern, Asian and European companies looking to establish or grow in Nigeria and wider Africa.
Support for African corporates establishing a presence or partnerships in the UAE and the wider Middle East.
Finding and assessing the right local partners, distributors, contractors or co-investors.
Understanding who you are dealing with before you commit.
Clarity on the approvals, regulators and stakeholders that matter to your plans.
Practical coordination to get established: entities, offices, banking, people and suppliers.
An ongoing local presence for clients who are not yet ready to establish their own.
Understand the market, regulation, competition and the right entry model.
Identify, screen and introduce the right local partners.
Coordinate setup: entity, licences, banking, office and people.
Ongoing local representation and project office support.
A fixed-fee diagnostic of the opportunity and the right route in.
A defined project to take you from plan to presence.
Monthly support for an ongoing local presence.
Start with a market-entry conversation.
